Broadcast-quality video production for every marketing team
We built Higgsfield for teams with the brief, budget, and media plan, but still falling behind the production timeline.
The origin of Higgsfield
Higgsfield was founded in Los Angeles in 2023. The founding team had built generative media infrastructure and kept encountering the same production bottleneck: mid-sized brand marketing teams had strong creative vision and real media spend, yet campaigns shipped late, were cut back, or never shipped.
Large brands could take on a production partner's cost. Small and mid-sized teams could not. That created a structural disadvantage driven by production capacity, not creative quality or campaign strategy.
Higgsfield is the production layer built to close that gap. Brief in, broadcast video out, on a schedule that fits the content calendar. No agency SOW, no drawn-out revision cycle, and no gap between media plan needs and production capacity.
We are independently funded and based in Los Angeles. The team is small by design, focused on making the platform faster, more brand-consistent, and easier to hand off across marketing.
Meet the platform team
Alex Mashrabov
CEO & Co-Founder
Built generative media systems and creative automation tools before founding Higgsfield. Focused on production pipeline architecture and the model integration layer behind quality at scale.
Ryo Nakamura
CTO & Co-Founder
Built video encoding pipelines and motion model infrastructure for years. Specializes in real-time rendering and ML inference systems that operate at production speed.
Marcus Webb
Head of Product
Led product for creative workflow tools used by marketing teams. Focused on shortening the brief-to-output cycle and turning complex generation controls into a fast, intuitive interface.
Valentina Cruz
Head of Growth
Built growth programs for content-focused SaaS products. Focused on marketing-team buyer journeys, campaign-based activation, and onboarding teams with high creative output standards.
Our view of the work
Specificity over abstraction
We build for the practitioner facing a Thursday deadline, not the explorer with a research budget. Every product decision asks whether it removes a production step. Vague AI-assisted output is not a feature. Precise, on-brief output is.
Speed with craft
Fast output means little if a creative director has to apologize for it in review. Every Higgsfield generation should look as if it came from a studio that read the brief carefully, not a machine that processed a prompt.
Transparent tooling
We explain what the model does and where it is uncertain. No magic-box interface hiding failures or making them hard to diagnose. A trustworthy tool is one you can build a production workflow around.
Find us in Los Angeles
6255 Sunset Blvd, Suite 720
Los Angeles, CA 90028
Whether you have a question about the platform, want to discuss an Enterprise arrangement, or want to show us what your team is building, we want to hear from you. The contact form goes directly to a person, not a queue.
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